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SEO & Content Writing
The Three-Platform Ad Test Blueprint (Meta, Google, LinkedIn): From Hypotheses to Scalable Winners

When budgets are tight and targets keep rising, guessing is expensive. A three-platform ad test—run across Meta, Google, and LinkedIn—lets you prove which channel, audience, and creative angle can deliver the lowest CAC and the…

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Digital Marketing
OOH + Digital: How to Tie Billboards to Conversions With Geo-Retargeting and Lift Analysis

Out-of-home is no longer a pure awareness play. When billboards, transit wraps, street furniture, and programmatic DOOH are planned alongside digital, they can create measurable demand—and prove it. This guide explains a privacy-safe approach to…