In this 30-day web overhaul, we fix information architecture (IA), conversion-focused website messaging, and website integrations so your site becomes a sales engine.
Most SME websites look fine—but don’t sell. In 30 days, you can turn a “digital brochure” into a sales engine by fixing three pillars: Information Architecture (IA), conversion-focused messaging, and revenue-driving integrations. This playbook outlines a practical, low-risk roadmap SohoMediaHub uses to create fast, SEO-friendly, conversion-ready sites that leaders can actually trust.
Week 1 — Diagnose & Re-map Your IA (Information Architecture)
Goal: Make it effortless for buyers (and search engines) to find what matters.
- Audit the reality. Pull GA4, Search Console, and heatmap insights to see where users land, bounce, and hesitate. Identify the top jobs-to-be-done (evaluate, compare, book, buy, contact).
- Restructure navigation for tasks, not departments. Group pages by buyer intent (Problem → Solution → Proof → Action). Use clear labels over clever ones.
- Create a crawlable, SEO-friendly structure. Clean URLs, logical headings, internal links between related topics, and indexable templates.
- Streamline page count. Merge thin or duplicate pages and promote “money pages”: Services, Pricing/Plans, Case Studies, and Contact.
When visitors immediately see the path to value, conversion rate optimization gets easier—and search engines reward the clarity.
Explore how we think about structure across services: SohoMediaHub Services
Week 2 — Messaging That Converts (Clarity > Clever)
Goal: Turn attention into action with sharp, outcome-led copy.
- Lead with outcomes and proof. Your above-the-fold should state the problem you solve, the measurable outcome, and who it’s for—supported by logos, testimonials, or case stats.
- Match offers to intent. Pair each core page with a relevant offer: demo, consultation, downloadable guide, or quick quote.
- Design scannable sections. Short paragraphs, benefit bullets, comparison tables, FAQs, and risk-reversal (guarantees or SLAs).
- On-page SEO that serves humans first. Use natural keywords like website overhaul, IA, website messaging, CRO, SEO, CRM integration, and marketing automation in headings and body copy—without stuffing.
Every page gets a single, unmissable CTA and supportive micro-copy (security, privacy, next steps). See our philosophy and story: About SohoMediaHub.
Week 3 — Integrations That Make Money (Not Just “Nice to Have”)
Goal: Connect the site to the systems that run your business, so nothing leaks.
- CRM & Pipeline: Sync forms and chat to your CRM with clean field mapping. Enforce naming conventions so sales reports don’t break.
- Marketing Automation: Trigger lead-nurture sequences based on page and form events. Add progressive profiling to reduce friction over time.
- Tracking & Attribution: Implement GA4, pixels, and UTM governance. Define a conversion taxonomy (lead, MQL, SQL, purchase) so ROAS/CAC reports are accurate.
- Consent & Compliance: Respect privacy with Consent Mode and a transparent policy.
- Quote, Booking, or Checkout: If your offer allows, integrate instant pricing, calendar booking, or secure checkout to shorten the path to revenue.
This is where a site stops being “marketing” and becomes an operational growth system. If you need help prioritising integrations, start here: Talk to our team.
Week 4 — Launch, Measure, Iterate
Goal: Go live, learn fast, and compound wins.
- Speed & UX QA: Compress media, lazy-load, and optimise Core Web Vitals. Test mobile first.
- A/B the high-impact elements: Headlines, hero CTAs, social proof blocks, and forms.
- Dashboards leaders trust: Build a simple view for CAC, pipeline value, form completion rate, and top landing pages. No vanity charts.
- Feedback loops: Weekly insights, monthly strategy resets, and a backlog of tests for continuous CRO and SEO gains.
Tie your performance marketing and OOH campaigns back to the site with geo-retargeting, search-lift analysis, and dedicated landing experiences. Your website becomes the control center for every channel.
Your 30-Day Deliverables (What “Done” Looks Like)
- New IA & navigation aligned to buyer journeys
- Conversion-ready messaging across home, services, and key landing pages
- SEO-friendly structure with clean internal linking and schema where relevant
- Integrated CRM/automation/analytics with QA’d events and UTM standards
- Executive dashboard tracking leads, pipeline quality, and revenue influence
- Backlog of CRO & content tests for the next 90 days
Why This Works
A focused website overhaul compounds three levers at once: findability (SEO/IA), persuasion (messaging/CRO), and measurability (integrations/analytics). Instead of a redesign that takes quarters, you get a 30-day, revenue-oriented upgrade—shippable, testable, and accountable.
If you’re ready to turn your site into a sales engine, start a conversation:
- Learn what we do: Services
- Meet the team behind the process: About
- Book a free consult: Contact Us
- Or head back to the Homepage
